Creative Property Marketing and Advertising Techniques for Commercial Properties in Denver, CO

Creative Property Marketing and Advertising Techniques for Commercial Properties in Denver, CO

Commercial real estate in Denver, CO, can hold a lot of potential.

It's important to remember that the work you put in will determine what you get out, so you need to have a solid approach when it comes to real estate investing. Before you can make any profits, you need to find suitable tenants for your properties. You can do this through effective property marketing and advertising.

In this guide, we'll go over some creative strategies for advertising commercial rentals. Keep reading for more.

A High-Quality Website

A website may seem obvious, but many real estate businesses still don't have one. It's easy enough to create listings on property sites, so why create a separate website?

With your own site, you can showcase your brand to make it stand out from the competition. You have a lot more flexibility to promote your commercial real estate in the way you want to.

It's important to make sure your site looks good and works well. You should also make sure it's responsive so it functions properly on desktops, laptops, tablets, and smartphones.

A Strong Social Media Presence

As it stands, around 5.07 billion people worldwide use social media. Putting your commercial properties on social media platforms is a great way to get more eyes on them. You can easily highlight the various properties you currently have available.

Optimize social media posts to make your properties more appealing and increase your reach. This is one of the most time- and cost-efficient methods of real estate marketing.

Use Videos

Photos are expected for any real estate listing, and having a professional take these will help. You can go a bit further and include video tours of your properties.

These allow you to show a clearer view of your properties so people can get a better understanding of them before booking a viewing. You can also use aerial drone footage to give a wider view of the property and any outdoor land that's a part of it.

Showcase Testimonials

People are far more likely to do business with a company they trust, so establishing your credibility can be very helpful. Showcase testimonials from past and present tenants that highlight how happy they are with your service.

This will help build a lot of trust with potential tenants. You can share testimonials on your website, social media pages, emails, and more.

Use Virtual Reality

Using the latest technology will give you an edge over the competition. You can create virtual walkthroughs so that people can take a tour of your property from anywhere with an internet connection.

VR tours goes beyond photos or videos, giving potential tenants a highly immersive view of your property. This can be very useful if you have potential tenants who are currently too far from your property to easily view it in person.

Professional Property Marketing and Advertising

All of these can help, but it's often difficult to create an advertising strategy that can make you stand out. Getting assistance from professionals can help take your property marketing and advertising to the next level.

PMI Cedarboldt is a property management company that has been serving Denver and the surrounding communities for over 20 years. Take a look at our commercial property marketing page to find out more about what we can do.